An influencer is a person who has some credibility on a specific subject. Through her presence and influence on social networks, she can become an interesting prescriber for a brand.
We must keep in mind that not all influencers are compatible with our brand or with our inbound marketing strategy. For this reason, we must know how to identify those whose values, style and tone resemble those of our company. In addition, depending on our goals, we will choose influencers or others.
Research is fundamental in a campaign with influencers. We should not take things for granted. Even if the influence knows how to make « copy + paste ». Take a good look at each one’s abilities and skills and see how we can benefit from it for our strategy. For example, if you are good at making videos, you can ask for one, if you are shy and never show an image, we should not demand such a thing.
To choose an influencer, we must take into account these three premises:
1- Its ability to generate opinions and feedback from other users when addressing a specific topic. If anything characterizes them is their ability to generate a conversation around a topic or brand, we should know how to take advantage of it.
2- The audience potential of an influencer on a certain subject. Influencers are more valuable for their quality than quantity. Do not forget!
3- The level of participation in the conversation on the subject in question. The involvement of the influencer in the action is fundamental to ensure its success
If you’d like to know more about the types of influencers or how to contact them, we’ll let you know here.