If you think that Tiktok is a new way of referring to the classic ticking clock, you not only have no idea of the tastes and customs of the Z generation, also known as the post bieber generation, in honor of the singer of the same name, but that the safest thing is that they have no notion of your existence. That would not be a problem if you don’t sell a digital product. However, if this is your main activity, it is necessary that you reverse the initial situation and that is why Spanish influencers can help you.
What is the Z generation? – Spanish influencers can explain it to you
When we sell a product, knowing our audience is more important than knowing the product itself. Therefore, let’s start by name: generation Z. If you were just getting used to the concept of millennials, there is news for you: they have gone out of style. That is, they continue to exist, but they are no longer the protagonists of the youth market that you can point to with the help of Spanish influencers.
Being between ten and twenty-four years old automatically makes you a member of the Z generation. These preteens, teenagers and youngsters have been born in the digital age. The word modem means nothing to them and the stories you have to tell them about when you should choose between talking on the phone (landline) or talking on the Internet, they exceed their understanding.
But, you are surprised when you ask them “what did I just say?” And they repeat it verbatim despite having been exchanging a text message with one of their multiple contacts; They learn complex processes without the help of a teacher and sexuality is another form of expression.
While the Internet is a blessing for those of us who are over that age, it is as necessary and obvious to the members of the Z generation as a glass of water.
They do not conceive the world without social networks, and it is precisely here that Tiktok comes into play and the presence of Spanish influencers in it.
Tiktok – the social network where your brand should be if you have a digital product
It is true that at this point we all use digital products. However, while for the generations that have been tanning the planet for a greater number of years these products are still like a treat, for the Z generation they are our daily bread.
Therefore, it is necessary to go look for their representatives where they are. Spanish influencers can assure you that the virtual home of this public has been Tiktok for two years now.
Having reached more than five hundred million followers in record time, Tiktok has managed to bring together the youngest virtual consumers of today.
The dynamics of Tiktok is based on music. The most interesting thing is that such music is played by the users themselves, so it is permanently renewed and the challenge is to overcome creativity.
For fifteen seconds, the video is played using loop technology. Therefore, your brand can find a way to be present during that short period of time that seems to be the maximum number of seconds in which an ambassador of the Z generation can maintain his line of attention and in which the Spanish influencers give you they can help.
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