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Four common misconceptions about influencer marketing

Four common misconceptions about influencer marketing Four common misconceptions about influencer marketing  Unless you’ve been living under a rock for the past couple of years, you’re probably well aware of the impact influencer marketing is having upon the wider digital landscape. Once considered a risky and faddish advertising strategy, businesses around the globe are now …

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influencer marketing

Why is influencer marketing successful?

Why is influencer marketing successful? Why is influencer marketing successful?   Today, people are more sceptical than ever of B2C advertising. Consumers use adblockers to ignore promotional pop ups, skip past video introductions, and hide sponsored posts. Essentially, while the internet has provided us with seemingly endless amounts of data on consumer behaviour, it is extremely …

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