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Advertising on Instagram

Advertising on Instagram

 Over time, social networks have evolved and quickly become a gold mine of advertising. Indeed, business and individual find their account there. This is also the case with Instagram, which today represents a platform of choice for pubs of all kinds. But to take full advantage of this new potential, it is important to have exact answers to certain questions: what is advertising on Instagram? And how does it work?

What is Instagram advertising?

Advertising on Instagram means posting, distributing advertisements or sponsored content to a large but targeted audience. Advertising on Instagram is essentially image-based. It is therefore important to avoid texts in favor of images and videos as much as possible. In addition, since its integration into Facebook in 2015, Instagram users have had an impressive amount of information to promote their brands and products to the target audience.

How to create Instagram ads?

Creating an advertisement on Instagram is at least 75% similar to that on Facebook. Indeed, the acquisition of Instagram by Facebook in 2012, led to the merger of the two advertising platforms, which explains the extreme similarity of the two processes. Therefore, the budgeting, planning and configuration of the work of an Instagram ad are managed on Facebook.

There are two methods for creating advertising on Instagram:

  • via Facebook’s ad manager
  • via Instagram

The different types of Instagram ads

Instagram offers five types of advertising, namely:

  • Stories ads
  • Photo advertisements
  • Video ads
  • Carousel ads
  • Collection advertisements
Each type of advertising is integrated into the newsfeed and Stories of the users so that they live an extraordinary experience, without interruption. 

How much does Instagram advertising cost?

Several factors influence the cost of an Instagram ad. Prices are calculated on the basis of CPC (Cost Per Click) or CPM (Cost Per Impression). They also vary depending on the auction.

According to Andrew Tate, the cost of an ad depends on several other factors such as: the audience, the number of comments, the targeting dimensioning … You can nevertheless, subscribe for daily budgets and set a maximum financial limit at do not cross. But also decided on the period of validity of your ads.

Some tips to better boost your advertising on Instagram

In general, boosting advertising on a social network means making a targeted and paid publication. There are several tips to boost advertising on Instagram. Among these tips, we can:

  • Use a professional account
  • Use Instagram tools
  • Avoid overly aggressive ads
  • Create Instagram Ads
  • Using stories
  • Using influencers
  • Use the content of its users
  • Create a hashtag
  • Don’t make too many posts


Social networks are an attractive opportunity for many people who want to make themselves known and increase their earnings. To do this, it is necessary or even essential to answer a set of questions for better use of social networks. You are therefore now able to better understand and exploit the advertising advantages of a social network in general and Instagram in particular.

As you can see, an influence marketing campaign on Instagram cannot be improvised! It’s all about method. So, to maximize the impact of your next campaign with leading influencers, Contact us